Build it to grow.
Build it to sell.

Veridian helps construction and trades business owners grow with confidence and exit on their terms, with practical strategy that expands your reach today and maximizes your value when it’s time to sell.

LET'S TALK

Focused action steps, so you know exactly what to work on first

A 90-day plan that turns strategy into momentum

Clarity on what’s next and how to get there

Running a Trades Business Shouldn’t Feel Like Guesswork

You sense something is holding the business back, but you can’t pin down what.

Work is up, but cash is tight when the bills come due.

You’d like to sell someday, but you don’t know what it’s worth or what buyers care about.

LET'S TALK

A Clear Plan for Where Your Business Goes Next

Strategic Planning

A facilitated planning session that brings your team together to see the business clearly and agree on the three actions that will change its trajectory this year.

You leave with a written outline and your top three priorities for the year.

Growth & Scaling

A close look at your financials so you can grow without running short on cash, with a plan for the stretches when money will be tight.

You leave with a clear picture of how cash moves through your business, a map of when it will run tight, and funding solutions to cover those stretches.

Exit Planning

A structured plan to raise your business's value before you sell, so you go to market with the strongest possible multiplier.

You leave with an action plan around the eight value drivers buyers look at most, with regular one-on-one meetings to keep it moving.

Hi, I'm Jill.

I know the weight of a business that runs on your back.

I grew up in my family's concrete manufacturing business, then spent 16 years owning and running retail stores. I've made payroll, managed a team, and lived through the tight months.

I've also coached small business owners for 11 years and have served as Regional Director for the Missouri Small Business Development Center and Senior Director of Entrepreneurial Education at the UMKC Innovation Center.

With me, you get straight talk, a clear plan, and no handoffs.

Certified Advisor with Value Builder
2026 POWER of Diversity Ace Award Honoree
2022 Missouri SBDC State Star Board member
GrowthWheel Product Advisory Board
Missouri Center for Employee Ownership

Two people reviewing financial charts and reports on a laptop at a desk

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What to Expect

01

Reach out. Email us to set up a first conversation.

02

A listening session. What’s working, what isn’t, and what’s keeping you up at night.

03

Know your next move. You’ll leave with focused action steps and a 90-day plan, so you can start making progress right away.

Construction business owner and consultant reviewing blueprints and numbers at a desk with a hard hat and calculator

Let’s figure out what’s next for your business

Whether you want to grow without running out of cash or sell for what the business is really worth, the first step is a conversation. We will listen, tell you straight what she sees, and give you a plan you can start on right away.

LET'S TALK